You’re just eating more than you think…
Welcome to Day 1 of the 30-Day Diet Kick-Up-the-Arser–30 days of challenging the nonsense around exercise and dieting.
No food rules. No slimming clubs. No overpriced supplements.
Just the stuff you actually need to know.
WTF Is a Calorie?
A calorie is just a unit of energy. Your body burns calories to function, just like a car burns petrol.
Eat too many → you store them as fat.
Eat too few → you lose fat.
Eat the same as you burn → you maintain weight.
That’s it. No magic pills. No fat-burning foods. Just energy in vs energy out.
Macronutrients Explained: Protein, Carbs, Fats
Macros = the nutrients your body needs to function:
Protein (4 calories per gram): builds and repairs muscle.
Carbs (4 calories per gram): your body’s preferred fuel source.
Fats (9 calories per gram): essential for hormones and vitamin absorption.
Carbs aren’t evil. Fats don’t make you fat. Protein isn’t just for gym bros.
10 Common Nutrition Myths That Need To Go Away
Red meat causes cancer ❌
Salt is bad for you ❌
Egg yolks will kill you ❌
Eating fat makes you fat ❌
Eating little and often “boosts metabolism” ❌
Skipping breakfast ruins metabolism ❌
Fasted cardio torches fat
Eating before bed makes you gain weight ❌
You need a detox supplement ❌
Bread is the devil ❌
Your Task for Today
I’m not asking you to track calories. I’m not asking you to overhaul your diet. Just look at your plate today:
Is it doing anything for you beyond filling a hole?
Does it have a good split of protein, carbs, and fats—can you even tell the difference?
Does it keep you satisfied, or do you find yourself back in the kitchen 20 minutes later?
On the next one: Why Carbs Don’t Make You Fat (Despite Karen on Facebook Screaming Otherwise).
30 Days To Sample The Goods – £99
4x personal training sessions. Start with just one 45-minute session a week to avoid overwhelm.
30 days of nutrition, habit and lifestyle support. Short, sharp daily content to help drown out the endless diet and exercise misinformation.
Regular check-ins. To keep you motivated outside of the gym as you adapt to your new routine
Money back guaranteed. If you end up hating it (or me), I’ll give you your money back.