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Day 28 of The 30-Day Diet Kick-Up-the-Arser

Why Hunger Is a Normal Part of Fat Loss

Its Ok to be hungry

Why Hunger Isn’t a Sign Your Diet Is Failing

You’re four weeks in.

Dieting is, at its core, a controlled form of starvation.

But I doubt our ancestors were scribbling cave wall reminders to “ditch the carbs before marbs” or “cut calories because your Nan said you looked fuller in the face.”

Let’s (briefly) talk hormones.

Hunger Isn’t Random – It’s Biological

Ghrelin’s your hunger hormone.
Think gremlin—an arsehole that never seems to shut up.

“Excuse me? Anyone there? We haven’t eaten for 12 whole minutes!”

Leptin gives you fleeting moments of peace.

It tells you when you’re full.

The kicker?

When you’re dieting, ghrelin ramps up, and leptin goes walkabout.

So now you’re hungrier, exhausted, and ready to punch anyone eating crisps near you.

They’re both tied to your body clock.

That’s why when you’re jet-lagged, you wake up starving at 3 am.

Or why your stomach is still growling 20 minutes after you’ve eaten.

(It can take up to 30 minutes for leptin to tell your brain you’re full…)

If you’ve tried Intermittent Fasting and thought it was utter shite at the start, it’s not you, it’s ghrelin.

Your body’s used to being fed at certain times.

Hunger Doesn’t Mean Something’s Wrong

Here’s the deal:

That hunger? It fades.

If your body stops expecting a wanky breakfast bar or a burnt bit of toast at 8 am, it eventually shuts up.

But at some point, if you’re in a deficit, you’ll feel hungry.

That doesn’t mean something’s wrong.

It means it’s working.

Your job?

Sit with it.

Don’t go full panic-snack.

Grab a low-calorie drink.
Wait it out.
Learn the difference between boredom and actual hunger.

Most people panic here.

They assume something’s wrong.

They binge.

They say, “This always happens.”

Then start Googling detoxes, slimming clubs, and 14-day shredzzz.

This isn’t a sign that your body is ‘broken.’

It’s a sign it’s working.

You’re adapting.

What felt hard a month ago now feels normal.

What feels hard today will feel easier next week.

And what feels impossible?

Might not be if you stop quitting every time it gets uncomfortable.

Your Task For Today

Ride the wave.

If you feel hungrier than usual this week, that’s not a sign to give up.

That’s a sign to tighten your meals, up your fibre and protein, and keep going.

Or… Take a Planned Break

Ignore all that and use the four-week point to take a short break from dieting.

That doesn’t mean a week of bingeing.

It means returning to maintenance, while keeping everything else steady.

  1. Your steps.
  2. Your exercise.
  3. Your structure.

Just add a little more food and a little more rest,

Preserve your sanity.

Learning to sit in the discomfort of not dieting is a skill most people never master.

Maintaining what you have for two weeks might feel uncomfortable.

But it’s also a sneak preview of what the rest of your life could look like.

On the next one: Perfection vs. getting it done, and why waiting to do it “properly” is keeping you stuck.

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Regular check-ins. To keep you motivated outside of the gym as you adapt to your new routine.

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